Trade Office of the Embassy of Belgium

  On April 17th Mr. Baudouin de Hemptinne, Head of the Belgian Trade Office, gave us a lecture about busniness relations between Belgium and the Republic of Korea.

Before there was a presentation by student team about the Belgian chocolate-maker LEONIDAS. 

Nowadays, the café culture is developed rapidly in Korea. The more people want coffee, the more people want dessert. But, in Korea, there is not a famous dessert brand yet. Belgium has a famous brand such as Leonidas. Leonidas is created in 1913 by master-chocolatier. Leonidas makes more than 100 varieties of Belgian chocolates of the highest quality and freshness. Leonidas Korea opened a first chocolate café in Myeongdong on 26 November 2007. Now, there are 14 department stores and 4 LCC café. The Leonidas Korea is loved for chocolate lovers to good quality chocolate and chocolate drinks, and a variety of events. But, Brand awareness is lower than Godiva and Gillian. In order to overcome the problem, brand is widely known through the variety of public communication such as SNS, Internet and TV. 

Kim Seulki

Lee Sola